What are backlinks? How to get them? What Are Backlinks in SEO? There are a lot of backlinks definitions and a lot of talk of the importance of backlinks SEO, but to put it simply: Backlinks (also known as “incoming links” or “inbound links”) are links from one website to a page on another website. Search engines like Google use backlinks for ranking because when one website links to another, it means they believe the content is important and reliable. The higher the rating of the site that is...
On-Page SEO checklist On-page SEO or on-site SEO is the practice of making web pages more understandable for search engines and users. On-page SEO is usually divided into a few categories. Some of them are: content, optimizing title tags, internal links, and URLs Why is On-Page SEO Important? Let’s start with a quote from Google itself: The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in...
Off-Page Optimization Term Off-page SEO or off-site SEO is used for actions taken outside of your own website to improve your rankings within search engine results pages (SERPs). As noted in Google’s mission, their search engine aims to “Deliver the most relevant and reliable information available”. This means that your website's chances of ranking high are impacted by improving search engine and user perception of a site's popularity, authority, relevance, and trustworthiness. This is usually done by entities other than your website. Websites, pages,...
What is SEO and How it Works? So you decided to start your website. Sun is shining, and life is great. You casually go to Google.com and search for your content, and then the sweating starts! Your site is nowhere to be found and you remember the old saying: “The best place to hide a dead body is page two of Google search results.” The reason this is happening is (lack of) SEO. It can be intimidating and sound like a technical mambo-jumbo, but it will all make...